Theater-Goer Star award
Rostelecom regularly conducts Internet broadcasting of the annual ceremony of awarding the Theater-Goer Star prize at Vakhtangov State Academic Theatre. The award has become a symbol of unbiased evaluation, fair victory and public recognition. During the theater season, the audience chooses their favorite premieres online on the Internet portal of the award. At the end of the year, the winners are announced at the ceremony following the voting results.
Every year the number of visitors increases. In 2014, the live web cast of the award Theater-Goer Star was watched by about 10 thousand people, in 2015 by more than 12 thousand viewers, in 2016 by more than 50 thousand viewers per minute, with the total number of viewings making 300 thousand. The festive award ceremony was watched by the audience and readers of more than twenty publications, among them: TV channel "Moscow-24", TV and radio company "Mir", Newspapers "Moskovskaya Pravda", "Interlocutor", "Rossiyskiye Novosti", "Express Gazeta",the portal "Your Leisure", the magazine "Fireside", and the Baltic publishing house "Inforing".
In 2018, at the request of the audience, the nomination "Best theatrical project" was introduced, and a special place is occupied by the "Best social project" nomination which was established five years ago to support and promote socially oriented events in theaters.
Rostelecom will continue to use modern information technologies in social spheres to preserve cultural values and ensure access to them for all categories of the population.