Rostelecom ranked number one by the number of hosted PBX clients in the 2018 TMT Consulting Rating
Moscow, Russia – April 10, 2019 – Rostelecom PJSC (MOEX: RTKM, RTKMP; OTCQX: ROSYY), the largest digital service provider in Russia, today announces that it has been ranked first by the number of hosted PBX customers secured in 2018, in the TMT Consulting Rating.
The latest analysis published by TMT Consulting, an independent consulting agency, shows that the Russian hosted PBX market has grown by 35% over the last year. Rostelecom was ahead of its competition based on its subscriber base growth in 2018. The Company’s market share more than doubled from 11% in 2017 to 24% last year.
According to TMT Consulting, this growth was driven by the introduction in 2017 of the package offer “Plus Account”, with extra services also available within the hosted PBX at a 50% discount, as well as due to an active regional promotion of the service across Russia.
“Among key factors contributing to our successful promotion of the hosted PBX service, apart from the “Plus Account” offer, are our omni-channel tactics to attract new clients, tailored approach to targeting and advertising in each region, as well as a transparent and straightforward pricing, underpinned by the multifunctional nature of the service.”
The PBX service eliminates the need to purchase and maintain telecommunication equipment, as it is hosted on a provider’s server and connects users via cloud. Rostelecom enables its clients to arrange a telephone infrastructure for businesses of any size – from start-ups to large national companies, providing a wide range of additional functions, such as phone calls monitoring and recording. In addition, owners of hosted PBX can manage their telephone network through personal web office and adjust it to meet their business needs.